Aerosmith drummer offers his own brand of coffee
Joey Kramer knows about following his dreams. As a child in the sixties, he dreamed up the name of his band. His band was, and remains today, the legendary Aerosmith. While drumming his way to the Rock and Roll Hall of Fame, he’s experienced plenty of highs and lows, but these days he’s pursuing another dream. After decades of touring all over the world and sampling lots of coffee—much of it bad—Joey set out to roast the perfect cup.
“I wanted to do something outside of the music industry, and I wanted to do something a little different. I knew it had to be something I had a passion for, and I’ve always had a passion for coffee,” Joey says. Five years ago, Rockin’ and Roastin’, his personal brand of organic, shade-grown, custom-roasted coffee, was born.
“I delved into it headfirst and took it all on. It’s a lot of hard work. I’m not that celebrity guy who puts my name on something and sits back and collects a check,” Joey says. “I’m very hands-on, and I take part in every aspect of the company, from the designing of the bag to the cupping of the coffee to the roasting. It’s my baby.” Rockin’ and Roastin’ coffee’s roaster, based in Massachusetts, roasts the coffee to Joey’s specs. “We go back and forth, and if it’s not just right, they’ll change it, and I sample the coffee before it goes out. I’m very obsessed with the quality,” he explains.
Rockin’ and Roastin’ coffee is single sourced coffee—not a blend—from Guatemala, Ethiopia, and Sumatra. “I know, from drinking coffee over the years, where my favorite coffees are from. That’s why I sourced the beans from there,” Joey says. He explains the reasoning behind organic, shade-grown coffee beans: “[Growing shade-grown beans] preserves the rainforest because regular coffee needs the sunshine. To get sunshine, you have to cut down the trees for the sun to get at the beans. With shade-grown coffee, it takes a little longer to grow and it’s a little more expensive, but it protects the rainforest, and it’s better coffee. And it’s all organic.”
While Aerosmith takes a break from touring for a few months, Joey’s working to open three Rockin’ and Roastin’ Cafe and Restaurants in Maine, New Hampshire, and Massachusetts. As for an opening in Texas, he says, “Not yet! Between [my coffee company] and my day job, I have my hands full.” While Joey still loves touring, the break from his “day job” gives him a chance to recharge and grow in other ways. “I’m getting [Rockin’ and Roastin’] rolling full speed ahead. Everybody needs to take a rest, and everybody needs to pursue their dreams, and that’s what I’m doing.”
When Joey’s not touring with the band or sampling coffee, he’s kicked back in Georgetown with his wife, Linda, and their dog, Lucy. “I love living in Georgetown! I’ll tell you that!” he offers. And in case you’re wondering, Georgetown’s own rock star drinks his coffee black.
Look for Rockin’ and Roastin’ coffee at all HEB stores and at Gallagher’s Pharmacy in Georgetown. Visit rockinandroastin.com to order whole beans and other cool products.
Read all about Joey’s rock and roll journey in his book Hit Hard: A Story of Hitting Rock Bottom at the Top, available at Amazon.