Three events to entice holiday shoppers to The Square
Thirty years ago, plywood dominated downtown Georgetown’s façades. Today, the city’s cap is adorned with such feathers as the Most Beautiful Town Square in Texas, a First Lady’s Texas Treasures Award, and a Texas Gold Certified Scenic City.
That’s no accident but rather the result of combined efforts of business associations, nonprofits, educational institutions, historical societies, business owners, and private citizens.
Georgetown hosts more than two dozen events annually, and weekly and monthly affairs take place seasonally. Visitors descend. Locals appear. Businesses thrive. Awards multiply.
Kay Briggs embodies that very process. For two years, she lived less than two miles from downtown Georgetown without so much as stepping foot in the heart of the city. In the six years since her first excursion there—as a Second Saturday Market Day vendor—the artist, business owner, and community leader has hardly been out of sight of the square.
“I thought, ‘What a wonderful little town! How have I missed this?’” says the owner of Pink Poppy ARTisans Boutique on 8th Street, previous owner of Diva Chicks on 7th Street, and former manager of a business on Austin Avenue. “That’s what started my career and my life in Georgetown.”
This month, three events designed to entice holiday shoppers to support local businesses are the result of efforts by Kay and her colleagues on committees of the Downtown Georgetown Association (DGA), the Main Street Advisory Board (MSAB), and the Chamber of Commerce.
The second annual Ladies Nite Out is Thursday, November 20, from 5 to 9 p.m. This part-shopping, part-party, all-fun event on the Square includes food, drinks, a fashion show, strolling musicians, and a photo booth for women blinged out to the theme of A Winter White Nite. Limited-edition goody bags for $10 include store samples, coupons, an event map—and a bracelet for men, their pass into the Man Cave at Roots Bistro that night.
Proceeds help fund the second event, Light Up the Square, on Friday, November 28, which ushers in the third event on November 29: the Shop Small Spree.
The shops’ identities will be revealed at 10 a.m. at the Georgetown Convention & Visitors Bureau on cards akin to passports. Participants whose cards are signed at all four stores will be entered in a drawing for a gift basket of coupons from downtown merchants. The drawing will take place at 1 p.m. at Roots Bistro, where the shoppers can socialize and show off their plunder.
“We’re trying to get the momentum going so that people are comfortable coming downtown and spending money with independent shop owners,” Marcy explains. “Our square is vitally important to the economy of Georgetown. We want to see how robust we can make this holiday season.”