Woodworker makes grocery store décor more appealing
“I used to make furniture for famous people. That’s really how I started,” says Rob Redick, owner of Double Wide Decor, LLC. Rob explains, “I try to prove to myself that I can make anything anyone asks me to, or any idea I come up with. It’s about making stuff.”
Originally from Houston, Rob landed in California while playing bass for a number of bands, including 16 Horsepower and Candlebox. Between tours, Rob started woodworking with his brother’s father-in-law as a side project. “The guy that taught me how to make furniture was a rocket scientist,” Rob says. “He was one of the engineers who shot [the space program] Gemini into space.” Soon, Rob’s hobby transitioned into a lucrative furniture business, and later it would become much more.
One day, someone approached Rob about the possibility of installing crown molding in grocery stores. Rob knew he could make it happen, so he recruited his oldest friend, and they began working on installation projects for numerous grocery stores along the west coast. Before long, Rob and his team were working with Whole Foods Market, opening new stores nationwide. “It turned into this furniture thing, and that turned in to this crown molding in a grocery store thing, which turned into all this,” Rob explains.
Today, ninety percent of Double Wide Decor’s work is for the supermarket giant. Their role is to work with the company to design, manufacture, cut, craft, print, and assemble intricate displays, installations, and signage. For example, a good amount of their signage is printed directly onto different types of materials, such as plywood. Rob says, “We drop the light pass of white behind it, so you can still see the wood grain and you get the color. Without the white, it would be very washed out.” Their work results in some of the details that set Whole Foods apart from a regular grocery store; the theory is that more creative and intricate a display looks, the more likely consumers are to make a purchase.
Located just north of Georgetown, Double Wide Decor hums quietly along at the end of a gravel street. Rob says, “One of my really good friends from L.A. came here the other day, and it spun his head. In the morning, there’s, like, twenty cows outside our window. We built mini-bikes and a flat track out back. We love it.” More important, the studio is home to the latest 3D printing technology in the industry, along with several large CNC (computer numerical control) machines and laser-cutters that can cut or etch almost any material.
Lately, Rob’s been most excited about tapping into the potential of their studio’s new flatbed printer. It’s capable of transferring images directly onto a variety of sizable surfaces, including plywood, plastic, acrylic, glass, and metal—even water!
A self-taught and ever-evolving learner, Rob mastered his craft through extensive online research and trial and error. He is passionate about bringing complicated designs and ideas to life and being involved in the creative process. When he’s not working on displays, Rob has a number of plans for unique furniture designs, printing art, and displays for homes, studios, and offices. He plans on printing the exhibit posters for Georgetown’s new art center.
Although Rob is constantly creating, he doesn’t consider himself an artist. Ask Rob, and he’ll tell you, “Sculpting, drawing, photography is art. To me, what I do is logical; it’s all math. Music is the same experience; it’s all numbers.”
See some of Rob’s creations at www.facebook.com/DoubleWideDecorLLC.